[2006-02-15 7:32]

Unibet sells its holding in B2B Poker (Sweden) AB

Unibet Group plc has today sold its entire holding (23 per cent) of ordinary shares in B2B Poker (Sweden) AB, together with certain other rights and warrants, to its partner 24hPoker AB. The proceeds total SEK 15 million of which SEK 10 million is payable today and the remainder on 1 September 2006. Unibet´s investment to date is close to SEK 8 million. Furthermore, subject to certain conditions being fulfilled, Unibet is entitled to an additional consideration of up to SEK 7 million.

Unibet will remain as a partner within the B2B Poker Network until 31 August 2006, with an option to renew the contract.

This is in line with our strategy to downright a horizontal business model with focus on customer acquisitions and retention. Unibet will achieve a better flexibility within the poker network and a better opportunity to influence the services being provided as an important customer instead of an owner, comment Petter Nylander, CEO Unibet.

For further information please contact:

Petter Nylander, CEO Unibet telephone +44 7799 873 152.

About Unibet
Unibet was founded in 1997 and is an online gambling company with its headquarters in London. Since June 2004, Unibet Group plc is listed on Stockholmsbörsen´s O-list. Unibet is one of the largest privately-owned gambling operators in the European market and provides services in 17 languages through www.unibet.com. Today, Unibet has more than 919,000 customers in over 100 countries. Unibet is a member of the EBA, European Betting Association.

More information about Unibet Group plc can be found on
www.unibetgroupplc.com

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